Michael Mendoza
Associate Creative Director • Art Director
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Operation Santa

 

Operation Santa

The U.S. Postal Service receives millions of letters addressed to Santa Claus. Because there’s no Post Office in the North Pole, these letters are undeliverable. Some kids ask Santa Claus for toys. Most kids ask for help. We couldn’t let them go unanswered.

 
 
 

We digitized thousands of letters sent t0 Santa.

All these letters were uploaded in their original form — handwriting and all — so readers could feel a real connection to the writer. In one click, a reader could adopt a child’s letter on the spot and become Santa.

 
 
 
 

People were inspired and started fulfilling dreams.

As an inspiring and easy to share the holiday spirit, the program struck a chord with people. They became advocates for Operation Santa because they wanted to leave no letter unanswered.

 
 
 
 

Three weeks into the program, every letter was adopted!